Sweden's best kept secret! 

The Malung based swedish company Jofa(ma) was founded in 1926 focusing on sports equipments and leather clothing. In 1976 the company was divided into a sport company JOFA and leather company JOFAMA when Volvo bough the sports part. Halvarssons was established in 1946 as a leather clothing manufacturing company. The company itself was starting production of motorcycle apparel in the 1960’s. Lindstrands was founded in 1891 as a local shoe maker. In the 70’s Jofama became more focused on motocross boots and clothing for motor cross. In 1992 Jofama took over Halvarssons and Lindstrands in 1996. Jofama today are two different business segments: fashion in leather and Motocycle/snowmobile.

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